CASE STUDY
Resistance Meets IoT – Smart, Low-Impact Training Equipment
OUR APPROACH
Market Research
Ideation
3D CAD
Prototyping
Patent Support
Specification Sheets
PROJECT OVERVIEW
What happens when cutting-edge technologies and training methodologies converge? Two words: Lit Method.
We partnered with Lit Method to design and develop the Lit AXIS – a low impact training resistance band system with integrated electronics that transmit your workout metrics to a phone. We worked with them on everything from market research to concept development, which included 3D CAD, electronics development, prototypes and creating production specification sheets. This earned us their trust to directly hand off the designs to their manufacturing partners. The patentability behind this product came from the ingenious snap mechanism that we developed, which allows users to quickly and easily swap resistance bands.
“Low Impact” was the inspiration used for the mood board below. This compilation of images embodies a feeling of “Low Impact,” and we pulled inspiring elements from these images to create the product’s styling. We remained careful to align their brand identity with the product’s visual aesthetic, to create a powerful emotional connection between user and brand.
Let’s Talk About Making Your Product Awesome
We’ll be helping you in no time.