Good industrial design opens up a world of possibilities for businesses. It turns good ideas into innovative products that are both competitive and marketable. When you hire a quality industrial design company, you can accelerate the product development process and minimize risks along the way. Through extensive research and prototyping, industrial designers can help you discover your customers’ needs and wants in order to fulfill them to the utmost and expand your business.
Industrial design services are used in a variety of professional industries, from military to healthcare to fashion to electronics. What do all these industries have in common? A respect for good design. Whether you’re a small retailer or a massive electronics company, good design can set your product apart from your competitors in order to stimulate buyers and profit. Here are some of the other benefits of hiring industrial design companies in California:
- Increased sales
- Increased market value
- Increased customer loyalty and satisfaction
- Enhanced brand/business identity
- Enhanced visibility
- Increased efficiency
Industrial designers are experts in product development. They understand the importance of researching, planning, and prototyping in order to get a product right before it hits the market. In order to increase your chances of success in a product launch, you must ensure that there is an audience who is willing to buy. Outsourcing this work to an industrial design company such as Designstein Studios frees up your time for scheduling, marketing, and running your business. The work of design is both creative and calculating. A product must be aesthetically pleasing (how it looks, sounds, feels) but it must also be optimized for user convenience and overall functionality. This is how a product can begin to enter a competitive market and come out on top. Industrial designers are trained to balance the needs of function, form, and price range. Once it is time to make decisions on your design, you will have the data laid out for you.
There is much more to design than ergonomic shapes. When you get down to the nitty-gritty, you will see that a product may be considered from all different angles of production. Designers consider the cost and manufacturability of a product in conjunction with the raw materials needed to create it. If your target market is on the lower end of the economic spectrum, then industrial designers can readjust your design so that a decreased price range is feasible for your business.
When hired for product development, industrial designers begin their creative process with your target customer. Pain-points, preferences, and known competing brands are all necessary information to gather before constructing an idea. For the most part, designers follow this process:
- Completing user research
- Developing a concept (brand new or revised)
- Rendering a design
- Gathering information on manufacturability (materials, processes, partners)
- Making a prototype
- Conducting user trials and focus groups
- Revising the product, settling on a final design
In a perfect world, the process of product development would be linear and conclusive. However, this list is simply a baseline for the reality of each company. Oftentimes, it is necessary to go back a step or skip ahead in order to meet the constraints of a budget and timeframe. Fortunately, industrial design teams are trained to be flexible according to the needs of their client. There is no one-size-fits-all approach to making the perfect product for your brand. So, the key to success is awareness and understanding. When you hire industrial designers, they will work with you to determine how you can meet your goals and enter the marketplace with confidence.