CASE STUDY
Hidden in Plain Sight – Discreet Adult Entertainment
OUR APPROACH
Style Research
Ideation
3D CAD
3D Renderings
PROJECT OVERVIEW
An OEM manufacturer in China had completed engineering for multiple new types of mechanical adult toys, but was having trouble coming up with comprehensive designs for their product line. Their engineering prowess was sound, but they realized that if they wanted to sell their products in the USA it would require a design team from the USA that could do the market research and create visually resonating products. We combined our expertise; Theirs in engineering, and ours in product design, culminating in a successful new line of pleasurable adult toy products.
Styling was key to the design of these products. Using our mood board (below), we drew inspiration for different styling directions, emphasizing simple, bellowed, high-contrast shapes with complementary matte and polished surfaces. We chose slightly desaturated pastels for our color palette, which deliver an inquisitive and playful feel while remaining visually subtle, yet enticing.
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