The example you see here is the third (and our favorite) golf laser rangerfinder that we developed for Precision Pro Golf. They came to us with fully-engineered internals, leaving us to develop the look and feel of the product design – one that needed to match the quality and precision of the internal lasers and lenses.

On our first project, we created an exterior product aesthetic that ensured other golfers could identify the brand from a distance, simply through the color palette on the rangefinder’s form factor. We held to their established brand identity by carrying forward the green nose and bright white body, hexagonal grip pattern, and angular parting lines that were approved in the previous designs we created for them, ensuring their latest, greatest rangefinder remains instantly recognizable as a Precision Pro Golf rangefinder.