CASE STUDY
Zero to Hero in Under 20 Minutes – Charge Two EVs to Full Power Simultaneously from One Charger!
OUR APPROACH
Style Research
Ideation
3D CAD
3D Renderings
PROJECT OVERVIEW
After helping MarsCharge realize their MarsCharger Lite™ portable EV battery DC fast charger product design, they returned to us with a much larger project – literally and figuratively.
After extensive industry feedback, MarsCharge realized that there was a huge demand for large, standalone EV charging station chargers that actually work. The client built a highly-engineered prototype freestanding DC fast charger that can fully charge most EVs in approximately 20 minutes, which is nearly twice as fast as most standalone DC fast chargers, and arguably one of the fastest on the market today. However, they found it lacking – namely, a beautiful design and easy-to-use interface. We were honored that they called us again, and we were excited to get started.
Styling was paramount. Our client did not want a clunky, boxy looking charger like most of what exists on the market today. After collaboration with them, we selected three design themes that would embody the charger’s design: Monolithic, Annular and Premium. Monolithic designs aren’t simply large, their presence stops you in your tracks. Annularity promotes a natural, swooping flow, eliminating the slightest hint of “boxiness” in our design. Premium structures stand alone. You know them when you see them. Together, these Mood Board elements became the inspiration for our sketches.
MONOLITH, ANNULAR, PREMIUM
With our mood board completed, we explored multiple design directions (below). The first line are the initial configurations. Our client loved them, and through the collaborative process we encourage with all our clients, they evolved into the detailed concepts below the sketches. If you want to hear the full story on how we employed our process with MarsCharge, and helped them use this design to increase their profitability, click the video link.
Hear the full story
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