March 13, 2023 Jesse Clemmer

Redesigning White Label Products: How an Industrial Design Company Makes Custom Designs

An industrial design company is critical in making functional and aesthetically pleasing products. An industrial design company can help redesign a white label product to make it unique. This article will explore how industrial design companies can redesign white label products to stand out in a crowded market. We will also discuss the advantages of custom product design and industrial design companies’ role in redesigning products.



What Is a White Label Product?

A white label product is manufactured by one company and packaged and sold under other companies’ brand names. In other words, the product itself is not unique to the companies that sell it. White label products are standard in various industries, such as food, cosmetics, and electronics.


The Issue With White Label Products

Although white label products are affordable for companies wanting to sell products under their brand name, they also pose an issue. When various companies sell the same product, it can be challenging for businesses to distinguish themselves from the competition. This issue leads to bigger problems, including loss of brand recognition and sales.


Why Redesigning Matters

To acknowledge the issue of white label products, businesses can rely on industrial design companies in California to redesign their products. Redesigning gives businesses an opportunity to make a product that stands out from the crowd. A custom product design can help companies fortify brand recognition and make more sales.


Industrial Designers’ Part in Product Redesign

Industrial design services help make product designs that are functional and visually appealing. They have the experience and expertise to make products that meet or exceed the consumer’s needs and stay competitive in a crowded market. Industrial designers work with companies to learn their specific brand identity, target demographic, and design preferences with the goal of making a product that is intrinsically unique to their brand.


The Process of Redesigning White Label Products

When it comes to redesigning white label products, an industrial design company will usually begin with market research. Research is crucial because it helps designers get a sense of current trends and pinpoint areas where they can distinguish their product from the competition. Designers will also look over the existing product design to find areas to change and improve upon.

Next, industrial designers will work with a specific company to create a brand-new product design. They will consider many factors, like the product’s function, visual appearance, and branding, to develop a design that satisfies consumers while also differentiating itself in the market. The redesign may include edits to the product’s features, such as shape, color, materials, or packaging.

Then, the industrial designers will collaborate with the manufacturer to make the final product. They will oversee the production pipeline to ensure the product fits their design standards.


Advantages of a Unique Product Design

A custom product design offers many advantages for businesses. It allows businesses to enact brand recognition and set themselves apart from competitors, resulting in more sales and customer loyalty. Also, a custom product design gives businesses an opportunity to charge a premium cost for their product, as customers will be more willing to pay more money for a quality, unique product.



An industrial design company can help businesses stand out to consumers by redesigning white label products. Industrial design companies work closely with businesses to make a unique, high-quality product design that satisfies consumers and stands out from competitors. Investing in custom product design can help companies strengthen their brand recognition, raise sales, and charge a premium cost.

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